Welcome to a window into my work.
Through it, I intend to show you how creativity winds its way into my strategies as a marketer, brand builder, and creative communicator.
In art and in business I endeavor to Wander, Collect, Notice, and Create. I am dedicated to creating in response to and in tune with my environment to nourish business initiatives, a mission that uniquely prepares me to join your team.
Looking forward to connecting,
Isabelle Quinn
Brand Development
My brand development skills have notably evolved through the opportunity to hone and amplify a unique voice in local art and photography. At Expressions Gallery, I wandered through an artistic mission and catalogue of work while collecting unique brand traits to create a memorable experience at one gallery amidst a flourishing art ecosystem on Cape Cod.
Behind the Lens
Offering an intimate look at the story behind gallery imagery, I produced ‘Behind the Lens’ interviews, introduced as written posts (like this one) and evolving to a short video series (like this one). After positive customer response, I also invited brand engagement through a Q&A series called ‘Expressions Explained’. View these and more features here.
Gallery Tours
I presented closer looks into the gallery aesthetic and experience, highlighting a specific section of the space to remind followers that Expressions offers an artistic, retail, and cultural experience worth participating in. See a ‘Gallery Tour’ post here.
Designing seamless client proposals
Collecting cues from customers and noticing impressions of our unique value proposition, I created holistic proposals for a range of clients as part of wider CRM and business development strategies.
A Framework for Collaboration
When I started noticing Expressions Gallery’s place in its community, I created a framework for collaboration. This is what I sent to a targeted list of interior designers.
The initial framework gave way to similar proposals shared with a wider range of community builders. Here is the deck I created to guide our proposal meetings with Real Estate Agents.
Corporate Art Proposal
For this corporate art program, I curated a selection of imagery options specific to the values and spacial needs of each office. This deck was referred to throughout the partnership.
Client Art Proposal
Creating renderings to guide in-gallery viewing toward in-home visualization often led to a swifter sale execution. This proposal is representative of what I’d often create and share with clients in the art selection process.
Crafting social media narratives
Engaging with a range of audiences, I collected rich journalistic content and noticed marketing opportunities to create succinct social media narratives.
Audience development for a student run newspaper
While working on the Massachusetts Daily Collegian, I began a social media series highlighting black owned businesses on and around campus. Here is one of the posts I published.
I also collaborated with student organizations to up awareness and involvement, like in this promotion for the Student Farm.
New content for an international journalism organization
At GroundTruth, I worked to increase social media presence through new content creation.
One of the weekly content formats I initiated was turning an existing newsletter for journalists into stories that summarized essential advice. View some stories from that series.
Promoting arts and culture for a nonprofit
I began exploring arts marketing while at CitySpace in the wake of the pandemic. Arts programming went virtual and called for new types of social media marketing campaigns. Here are some examples of posts I made for an online event, and an ongoing development project.
Communicating environmental missions
Collecting educational resources and noticing common ground across local initiatives to create campaigns that resonate
Environmental Stewardship Information Sheet
Inviting new homeowners to educate themselves about best practices and useful resources locally available to them. View
Art and Design for Environment
I assisted with the strategic design and marketing of a corporate program connecting local businesses to environmental impact while providing office beautification. View the ‘Ocean to Office’ outline I generated.
Entrepreneurship & Art
My creativity and business development skillset culminate in Driftshop. I wander the coast to collect driftwood which lends itself as nature’s canvas. Noticing beauty and patterns of light, I create original paintings.
Impressions along the way
Other notable work
On the Beaten Path: An Ethical Critique of the Global Ecotourism Industry
A thesis project accepted by UMass Amherst’s Commonwealth Honors College, May 2021